FANS in China watched the New England Patriots stun the Atlanta Falcons in Super Bowl on their mobile phones and tablets — and on their way to work.
The National Football League is looking to score with viewers in China ingrosso nike air max speed turf , where games often start during morning rush hour, via a push online. For the first time, the Super Bowl streamed live on popular messaging platform Sina Weibo.
The stakes are high for the league’s bid to tap the enormous potential of China’s 1.4 billion people. US sports leagues and media companies are increasingly looking to China’s market for growth. World Wrestling Entertainment, for example, is training Chinese athletes in hopes of turning them into television sensations.
A major hurdle was that the Sunday afternoon US kickoff was at 7:30 on Monday morning in China — 14 hours ahead of game time at NRG Stadium in Houston, Texas.
“I watched the first half when stuck in a traffic jam,” one viewer wrote in the Weibo livestream forum. “For the second half, I had to be careful not to be caught by my boss at work.”
Just over 3 million people tuned into the livestream to watch the game. Other watched via platforms like Tencent and LeSports.
The sport is still new to China, and the NFL is pushing tie-ups with more than a dozen platforms on regular television and online to reach viewers, even at rush hour, NFL China managing director Richard Young said.
The NFL wants to build enthusiasm in China and other overseas markets after a season in which US television viewership dropped 8 percent, according to Nielsen data, to a weekly average audience of 16.5 million.
The Super Bowl broadcast in China featured Chinese graphics and announcers explaining the rules and plays. The NFL hosted “boot camps” for Chinese commentators to bone up on touchdowns, fumbles and other football jargon.
Finance > Insurance > Car InsuranceWhy You Need to Find the Right Aluminum Car Ports Lakeside SD for Your Home
Posted by eliteinternet02 in Finance on September 28th, 2018
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MANILA, Aug. 10 (Xinhua) -- The Philippine total trade contracted by 1.2 percent in June after posting 10 months of positive growth, the government said on Thursday.
Despite the contraction, the National Economic and Development Authority (NEDA) said total merchandise trade grew by 11.2 percent for the first half of 2017 from the previous year, with exports growing 13.6 percent and imports growing 9.6 percent.
"We expect the Philippine trade to recover, as the global economic recovery is seen to be on firmer footing in the second half of the year," Socioeconomic Planning Secretary Ernesto Pernia said in a statement, stressing the need to tap new markets for Philippine trade to bounce back from its slight decline in June 2017.
NEDA said a modest 4.8 percent growth in Philippines exports with ASEAN countries and a 3.9 percent growth in the European Union helped cushion the impact of the decline in traditional markets such as the United States (-8.7 percent) and Japan (-9 percent).
For Philippine imports, NEDA recorded a 4.5 percent growth in ASEAN and 0.5 percent growth in EU.
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